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Mounzer Srour

General Manager
Management Marketing Professional Services Sales Full time

Work Experience

General Manager
Antaradus Medical Supplies Trading LLC Jan 2018 - Present

Serve as general manager of local distribution company, providing high-quality dental and medical
equipment to consumers. Deliver to entire UAE market, specializing in dental materials and disposables, medical disposables, and consultation services. Ensure team goes extra mile to provide
quality customer service and customer purchasing experience is smooth and efficient. Build strong
business relations with international partners and implement an effective market strategy to reposition products in UAE market.
Key Contributions:
● Founded company from bottom-up. Upgraded company to where it stands today by overseeing
all operations including correspondence, filing, records, accounting, and hiring.
● Assembled a strong dental sales team that supplied entire UAE area.
Mounzer Srour, DDS, MBA ●

● Acquired distribution agreement with top dental manufacturer whose brands are represented
in several GCC markets including UAE.

Sr. Business Development & ME Regional Manager
Zoom & Sonicare Jan 2012 - Jan 2018

Executed sales planning and financial forecasting in accurate and timely manner. Oversaw budget
use and ensured alignment with marketing and distributor targets. Researched marketing and competitor trends in MEA market including activities, pricing, market shares, distribution, visibility,
price waterfalls, and benchmarking reports. Identified and implemented prompt corrective
measures to ensure company reached sales, distribution, visibility, and product development targets.
Spearheaded and employed various quality improvement and training programs to enhance
operational processes.
Key Contributions:
● Successfully achieved cash flow and margin targets in MEA region.
● Raised Sonicare to become one of the top-recommended electric toothbrushes by dental
professionals through utilization of a strong professional channel.
● Expanded Zoom teeth-whitening product to become highly demanded by patients and recommended by professionals.
● Recognized for being a top-performing manager and growing business each year with double
digits by leaning on strong group of distributors and key opinion leaders.

Regional Manager (META & India)
Discus Dental LLC Jan 2006 - Jan 2012

Ensured business achieved targets, expanded geographically, and new markets were explored in MEA area. Confirmed KPIs were productive and corrective actions were taken when needed. Built and upheld key relationships with regional, national, and international opinion leaders. Collaborated
with top professional academic institutions and organizations. Aligned country-specific budgets with
marketing, margin, and cash flow targets. Delivered periodic market intelligence from MEA markets.
Key Contribution:
● Established strategic partnerships with top members in dental industry to promote Discus
Dental as a company delivering superior dental treatment.
● Grew company to be one of the top suppliers and trusted brands in MEA territory within three
years of employment.
● Boosted company visibility by publishing in professional journals and magazines and assuming
leadership roles in professional organizations.

General Manager
Alpha Dental Laboratory Jan 2004 - Jan 2006

Built and sustained key commercial relations with key accounts (KAs) who set rules and regulations.
Managed sales duties and ensured sales targets were established and achieved based on specific
accounts identified by key account manager.

Additional experience as Product Specialist at Al Hayat Pharmaceuticals, Dubai, UAE, and as General
Dentist at Al Andalous Dental Center, Abu Dhabi.


Cambridge Tutorial College- Dubai Extension
Doctor of Dental Surgery - Faculty of Dentistry
Damascus University
The International University, Missouri-Dubai Extension
Damascus University