A proven Marketing and Sales professional with over twelve years expertise in Dental and Wellness
Industry.
I am passionate about driving business outcomes through the execution of comprehensive and
integrated sales and marketing campaigns. Innovative in my approach, I'm passionate about Digital
marketing and uncovering new integrated platforms to deliver profit, revenue and customer
experience outcomes.
As a resilient employee I drive success through effective team collaboration and understand the
importance of building strong relationships with business stakeholders internally & externally.
Achievements
Exceeded 2020/2021 budget results by 20% YTD whilst retaining customer support across Neoss
Group & Independent customers, growing market share across key brands in a declining market
during lockdown due to my e-commerce experience. I also gained the exclusivity contract for Neoss Implants to be taught at the ADA NSW which has never been achieved before.
Key Responsibilities
● To achieve and exceed business objectives
● To create long-term sustainable business by satisfying customers business and professional
needs promptly and in a professional and pleasant manner
● To ensure that national marketing initiatives are implemented
● To promptly attend to all customer queries
● To collaborate and execute continuing education programs and implement new learning
experiences for my customers - hands on workshop or lectures
● Create communication and marketing strategies for new products, launches, events, and promotions
● To participate in corporate planned activities where necessary so as Neoss Australia
achieves and exceeds business objectives
Achievements
Exceeded 2017/2018 budget results by 10% YTD whilst retaining customer support across Group & Independent customers, growing market share across key brands in a declining market.
Key Responsibilities
● Meet with stakeholders to determine brand objectives and strategies
● Research markets and study the company's brand
● Present and execute creative ideas for marketing activities
● Help develop and optimize marketing campaigns (product launching and promotion)
● Coordinate sales, product development and other teams
● Track budgets with an eye towards maximizing gains and reducing costs
● Analyse industry, competition and market trends
● Prepare reports on brand performance and sales
● Design Trade show booths and marketing materials
● Brand plans for launching new products into AU/NZ Markets
● Support the Sales Team with valuable marketing content brochures
Achievements
Top 3 Oral Care Consultant 3 years in a row. Exceeded budgets and targets by 5% year on year
growth in a declining and competitive market.
2
Category leader in selling dental professional only products - not stocked in key supermarket
chains.
Key Responsibilities
● Conducted daily dentist visits to communicate key product information, its features and benefits to health professionals via face-to-face introduction and professional detailing
programs
● Gain professional dental recommendation from dental professionals for the use of Colgate
Oral Care Products
● Develops and executes detailing plans for driving increased product usage, recommendations and sales within existing and new accounts
● Evaluates the effectiveness of the programs and provide suggestions for future
improvement
● Provides inputs to professional detailing materials development
● Strictly controls samples, educational materials, and activities in the respective region
● Executes, tracks and strictly controls the assigned budget
Achievements
Managing a large dealer network between 2 countries. Assisting sales representatives achieve their
budgets and exceeding mine by 10% YTD growth.
Key Responsibilities
• Developed & executed product strategies across multichannel platforms
• Managed and trained the sales teams within the dealer network in Australia and New Zealand
• Developed, planned and executed communication strategies through multichannel digital
platforms; ie. brochures, advertising campaigns, website and social media
• Managed NPL, PR Events & Exhibition Shows liaising with suppliers with product managers
• Managed the execution of Public Relations strategies in line with business plans and managed
relationships with key Journalists across both Professional/ Lifestyle publications for PR activities
• Managed brand/product sponsorships across all brands in collaboration with Product managers
• Managed communication of product plans and development of monthly reports on communication strategy performance to internal stakeholders
3
Achievements
Managing a large dealer network between 2 countries. Assisting sales representatives achieve their
budgets and exceeding mine by 10% YTD growth.
Key Responsibilities
● Developed & executed product strategies across multichannel platforms
● Managed and trained the sales teams within the dealer network in Australia and New
Zealand
● Developed, planned and executed communication strategies through multichannel digital
platforms; ie. brochures, advertising campaigns, website and social media
● Managed NPL, PR Events & Exhibition Shows liaising with suppliers with product managers
● Managed the execution of Public Relations strategies in line with business plans and managed relationships with key Journalists across both Professional/ Lifestyle publications
for PR activities
● Managed brand/product sponsorships across all brands in collaboration with Product
managers
● Managed communication of product plans and development of monthly reports on communication strategy performance to internal stakeholders
Achievements
Key Responsibilities
● Developing long term relationships with dental practices, clinicians and surgical specialists
to foster a productive and customer centric point of business
● Detailing products for clinical use in surgery
● Offering the best product solution to ensure an excellent outcome for the patient
● Plan and facilitate courses as well as educational programs within my territory
4
● Research local markets and create strategies in order to grow existing client bases as well as create new business opportunities
● Being dedicated to continuous personal and professional development to stay abreast with latest technologies